We are now so used to the notion of Google, Google,Google.
But just how much do we use search, how much are we using search in our daily lives?
And where does it fit into our lives?
In this exclusive, web-focused series, National Geographic explores the most popular questions people ask about the search industry.
Topics include how Google uses search data to create its advertising and how the companies behind those ads use the information to better target ads.
Join us as we delve deeper into the search world.
You can subscribe to the series via our new RSS feed, or listen to the episodes via iTunes.