An advertisement can become the “holy grail” of online advertising, says David Pogue, founder and CEO of digital marketing agency PogueMarkets.
But the problem is that they can often be too vague and too confusing to truly sell you anything.
Pogue has been using AdWords to build a brand for the past eight years.
He has seen how easy it can be to get in over your head and not be able to tell the difference between a good and bad ad.
“There are times where you can’t even tell if the ad is going to get clicks or not,” he said.
“It’s hard to tell if you’re going to see a 5 percent increase in conversions or a 10 percent increase.
You don’t know if it’s going to convert.”
Pogue said that even if you are able to accurately measure the ad’s conversion rate, there are still too many variables to be sure of what’s going on.
Advertisers who are too vague or too confusing can end up spending more money and wasting more time on the conversion process.
He added that it’s important to keep in mind that it is impossible to know what will get people to click on your ad or what will not.
But with a little bit of practice, it can become an effective strategy.
“One of the things we are really good at is we are very upfront about what we want to get people thinking about,” he explained.
“We are not trying to do any deep marketing.
We are not saying, ‘We want to show off this product, we want people to buy this product.’
We are just showing the potential.”
He also emphasized that you need to be very precise in your pitch, especially when you are targeting specific audiences.
“When you are talking about a specific segment, people will be more receptive to that,” he added.
“And when you’re talking about specific keywords, people are more receptive.”
Pique also recommends reading the fine print on your ads and getting it right.
“You can get a lot of the same feedback if you don’t have a clear outline,” he continued.
“If you just don’t understand what’s being done, you’re not going to be able make any decisions.”
Piques advice to you is to get it right the first time.
If you’re interested in working with PogueMarket, check out his website for more advice on how to build an effective online marketing campaign.
How to build trust with a client to convert article We asked Pogue to share his favorite ad strategy he has used to build his online advertising business.
“I love being able to talk to clients,” he says.
“The best thing I do is to take what I know and apply it to their clients and their businesses.
It is really hard to get clients to trust something they just read.”
Here are a few of his top tips to building trust with clients: When in doubt, ask them what you want to do, why they should care, and why they will.
“People want to know, ‘Why are you building this business?’
And that’s a really difficult thing for people to ask.
People want to be like, ‘I have an idea, what’s the value?
What does this add to my business?'”
Pogue also said that clients need to know why you are building their brand.
“So they’re like, why is this different than what we’re building in this market?” he added, referring to the ad space that is typically populated by the likes of Instagram, YouTube, and Facebook.
Pique said that it can also be useful to provide some basic background information to help clients understand how you intend to use your advertising space.
“For example, it’s very easy to get them to see my Instagram profile, my Facebook profile, and my LinkedIn profile.
It’s not very clear to them why they want to see these things,” he noted.
“But you can also give them a little backstory, explain what they’re seeing.
It may not be immediately obvious, but it’s a little more subtle than saying, this is my brand.”
If you are not yet familiar with your target market, you can use the tool Pivot to help you identify where they might be interested in your service.
Pivot is a free service that allows you to see which ad space is being used by your clients.
“This is the perfect opportunity to get to know the people in your target audience and see how they would benefit from your advertising,” Pogue explained.
He noted that the same process can also help you understand which keywords are being used to get their attention, which keywords get clicked, and how your advertising is performing.
“These are the things you can really understand in the short-term,” Piques added.
He also suggested that you take a look at the keywords and keywords that are being most popular.
“In the long-term, the keywords that you are using will have a