Holden has announced plans to take over the struggling Australian carmaker’s entire fleet of 1.1 million vehicles.
The company, based in Adelaide, said it would take over from Holden at the end of the current financial year and that it would provide its own maintenance and service services.
“The future of Holden is not dependent on the availability of capital, but on Holden continuing to build on its strengths and develop new products,” said the statement from its CEO, Andrew Cuthbert.
“While Holden will remain Holden, we will be responsible for the long-term care of the vehicle and its owners, with a strong focus on delivering the best experience possible for our customers.”
The announcement came amid increasing concerns that the Australian car industry is in crisis and a growing body of research indicates that it is the world’s fastest-shrinking car market.
Last year, the Holden CDP, a group of automotive research organisations, said that the car industry in Australia had entered a “state of collapse” as it was losing a third of its sales and was facing an “accelerated decline in demand”.
“The industry is on the verge of collapse, with sales plunging by half since 2009,” the CDP said.
“We believe the Holden crisis will accelerate over the next few years and is set to impact all sectors of the industry.”
A Holden spokesman said it had “no intention of leaving the Holden brand, nor does it see any future for Holden”.
“We remain committed to Holden and our employees, both in Australia and overseas, and look forward to working with Holden and their employees in Australia,” he said.
Read more: The Australian car sector has entered a ‘state of breakdown’, writes Australian Financial Times columnist, and Holden chief executive, Andrew Miller.
The Holden brand is also the world-leading manufacturer of light trucks, SUVs and motorcycles, and is valued at $1.3 billion.
“Our plan is to make Holden one of the largest vehicle manufacturers in the world by 2019,” Mr Miller said.
“Our focus is to be a leader in the electric vehicle market, where we have a strong partnership with electric carmaker Tesla.”
The Holden CVP said the company would be in a strong position to provide a high-quality and long-lasting service and maintenance service.
“This will be our key asset as we transition to our new global vehicle fleet, and we will also be providing support for our existing Holden fleet,” he added.
“As the company grows, we need to deliver on this promise and ensure that our fleet continues to perform to the highest standards.”
From this point forward, we look forward working closely with Holden, Holden CUP and Holden’s existing and future suppliers, to deliver the best service, repair and maintenance solutions for our vehicles and their owners.
“Read more about Holden, Australia, automotive,reuters:The company said it was considering options for the new fleet, including the possibility of buying a small fleet of Holden vehicles, and had also committed to developing a global network of electric vehicles, including some from Chinese carmakers.
Mr Miller said the new deal would not include a “full takeover” of the company, which he described as “a good example of the importance of continuing to invest in the Australian economy and the community”.”
Read More: Holden CEO calls for investment in car industry amid crisis in car sales”
The Holden management team have always maintained that we will remain part of Holden and continue to do so.”
Read More: Holden CEO calls for investment in car industry amid crisis in car sales